3 Tips to Generate Business on LinkedIn
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While Facebook and Twitter have been regarded as great marketing tools for the B2C market, business owners and corporate executives have cited LinkedIn as valuable to their B2B marketing efforts.

Here are 3 great tips on using LinkedIn as a marketing tool for your business.

 

 

Tip #1: Create compelling content for your target market

There is a saying that goes, “Content is King”. Your potential customers are searching online for solutions to their problems. When you’re crystal clear on your target market, focus your efforts on understanding the needs of your market, and identify creative or innovative solutions that solve their problems.  Your content should deliver these solutions and can come in any number of forms, such as articles, videos, blog posts, reports, white papers, power point presentations, case studies, and webinars.

For example, if you own an accounting business, you may identify that one of your target market’s greatest needs is determining ways they can reduce the amount the pay in taxes. If you’re providing this type of service to small business owners, you could write an article or blog posts that gives them tips on where they can save on their taxes.

If you’re more comfortable with videos than writing articles or blog posts, you can speak in front of a video camera and talk about tips or advice on saving on their taxes. You can post this video on YouTube, tag it with the appropriate keywords, and write down the link. Whether by articles or video, you are providing valuable information to the business owner that can help them with their business.

Tip #2: Join relevant groups and participate in the discussions

Once you have identified your target market, search and join relevant groups where your target market can be found. If your business provides a product or service that targets real estate agents, you can type into the search the keyword “real estate”, and the search results will show all the groups relevant to that keyword. LinkedIn usually sorts its results based on the number of people who are members of the group, from the highest to the lowest.

If you are looking to geo-target your search so that you find groups relevant only to your local market, you can specify your search term even further and add the city or location to your search. For example, if you are based in Las Vegas and want to target real estate agents in Las Vegas, you can enter the search term “real estate Las Vegas”.

Once you have identified the target group, join that group and start participating in the discussions. If you followed tip #1, you can post your valuable content, such as your articles and blog posts, into the discussion board and provide a link back to your site. Keep in mind not to pitch or sell your business. The discussion boards are there primarily to provide valuable content to the group members. Some group admins are strict and may remove any members from the group who are posting any “spam” or “pitchy” material.

Also take a look at what’s being posted in the discussion boards, and take some time to post comments on those discussions. This is a perfect opportunity to add value to the discussion, and you can even provide a link to your site after you have provided some valuable information.

Tip #3: Connect with members of the group

Search the profiles of the group members. If you come across a profile that may potentially be a great contact for your business, send that person a private message and ask to connect. Keep it conversational and do not start selling your product or service. For example, you can keep it simple and ask, “I saw that we’re both members of the (insert name) Group. Just thought I’d reach out and see if you’d like to connect and exchange ideas. Let me know if you’re interested.” If they reply back with a yes, send them a connection request right away.

Once you’re connected, continue the conversation and ask them how their business is going. From this point, you’ll have the opportunity to engage with them and find out more about their needs. The key here is to build a relationship of trust and credibility, and once you have done this, you will know when it is the right time to promote your product or service.

How have you generated business on LinkedIn? Please share your experience in the comments below.

Is Your Facebook Business Page Ready for the Timeline Transition?
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Facebook Pages is scheduled to transition to the new timeline format this Friday, March 30, 2012. Your Page will automatically convert to the Timeline format on this date. I have highlighted a few of the key changes to your Facebook Page below, so make sure to take advantage of the new format to attract more targeted leads and clients to your business.

Cover Image

Your cover image now replaces the custom landing tab, and will be displayed on the Main Page. The dimensions for the large cover image is 851 x 315 pixels. If you have a smaller picture, it will automatically be resized to these dimensions.

If you have used a custom default landing tab for your Facebook Page, please take note of the following restrictions and guidelines on your cover image. It should not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Cover Image Tips:

I have included a few suggestions on what you can include in your cover image, that will help you entice your viewers to Like Your Page.

Use it to announce an event or showcase a product. Remember not to include any call to action on it, as restricted by the Timeline guidelines that are mentioned above.

Use design and company logo to brand your company

Add motivational quotes, slogans or positive information for your readers

Showcase your customers having a positive experience with your product

Involve your audience

Profile Picture

The profile picture you upload must be at least 180 x 180 pixels, and will be displayed in the bottom left corner of your cover image. However, the profile picture will be displayed at either 125 x 125 or 150 x 150 depending on the size of the viewer’s screen. This is also the same image that will be displayed as your thumbnail, so make sure it reflects your brand.

Custom thumbnail

You can add a custom thumbnail to your apps. Dimensions are 111 x 74 pixels. This is a great opportunity to add your company branding, as well as a call to action. Four apps will be displayed in the Main Page. Photos will be the default app on the far left, and you can select which other 3 apps you would like displayed on the Main Page.

You can have a total of 12 custom tabs, but only 4 will show up on your Main Page.

Milestones

You can go back in time and add business milestones to show your audience some important dates and events in your company’s history. When you add these milestones to the appropriate date, it will go out to your fans’ newsfeed and increase your visibility and engagement.

Pin posts

You can pin a post made by a Page, which will appear at the top of the wall for the next 7 days. Rotate your posts, and keep them fresh every 1-2 days.

Messages

Fans and visitors can now send you a private message to your Page. You have the option to turn this off in your admin panel, but it’s also a great idea to include this feature so you can keep in contact with your fans and prospects. Since they are fans of your page, there’s a high chance they can become targeted leads for your business.

 

If you need assistance with the Timeline transition, which is scheduled to occur this Friday, March 30, please contact me at kris@krisdeleon.com or 702-339-7580, and I will be happy to assist. I am offering special rates to help you with a smooth transition to Timeline.

Are You Paying Attention to The Answers Right in Front of You?
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In the past,  I was always seeking out the gurus and experts first whenever I had a question or encountered a situation I didn’t know how to handle. I’m sure this is how most of us are conditioned – seeking first outside ourselves for the answers.

Then I kept hearing the saying “the answers are all found within.” What in the world did that mean? I thought maybe this was just a nice saying, but was there any truth to this statement?

So I kept asking myself, “How do I find those answers from within?” I noticed that the more I kept asking myself that question, I started getting those hunches or feelings in my gut. The more I practiced it, the more I got those hunches.

Interesting enough, I started getting answers from unexpected sources. Did you ever experience listening to a song, and suddenly you heard part of the lyrics that just answered your question? How about seeing billboard ads when you’re driving, and suddenly, the answer is right there in that billboard sign? Or perhaps you were having a conversation with a friend, and then she starts saying something that just answered your question, without you even asking in the first place?

Are you getting goose bumps or chills right now just reading those questions, and answering “Yes”?

I used to dismiss these as coincidences in the past, and it did freak me out sometimes, but then these so called “coincidences” kept happening repeatedly. So I decided to experiment this for several months.

These are the questions I got into the habit of asking myself:

  • I’m confused with “insert situation here”. Please help me understand what’s the root cause of this situation.
  • How do I overcome this situation?
  • Why am I encountering this situation in the first place, and what can I learn from this experience?
  • I know this situation is challenging, but can you help me understand how I can grow from this experience?
  • What simple action steps can I take now to help me resolve this situation?

After asking myself these questions, I started to pay attention to my surroundings. For example, I would look at the status updates of my friends, and I would see a link to an article they recommended. Sure enough, when I opened that link, it was an article pertaining to the question I asked myself. The answer just somehow came to me without having to search for it.

So try asking yourself these questions when you encounter some problems in your life. Start with the small problems, and keep an eye out for the answers. I can’t tell you exactly where you will get the answers, but pay attention to the clues – if more than one person within a short period of time recommends a book, article, or video, then check it out. If you start to hear things repeat, take notice and investigate it.

The more you start to follow your hunches and see results, the more you begin to trust yourself and “go within” for the answers.

How I Manifested One of My Greatest Desires In a Few Months, Instead of Years That I Thought It Would Take
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It’s been a week since I’ve moved to Seattle. I’m definitely enjoying my time here so far, and it has far exceeded my expectations. Just a little over two months ago, I had no plans to leave Las Vegas. I wanted to move to another city, but I thought I would have to stay in Vegas for a while and perhaps move in two years time.

I remember putting it out to the Universe last summer (2011) that I wanted to relocate to a city by the water, with easy access to nature. After growing up on a tropical island with water around, I realized how much I missed being right by the water.

I wanted to live in a city that was large enough to offer better economic opportunities, but small enough where the city had an abundance of neighborhoods, each with its own character and vibe. I wanted to live in a neighborhood that was buzzing with a lot of art, culture, restaurants and cafes, and also where people live a healthy and environmentally-friendly lifestyle.

I thought this move would happen in two years time, and I had no idea what city fit this criteria. I didn’t have the money and resources to make this move right away, but it was an intention I had set and was determined to make this a reality.

Around Christmas time, I felt a strong intuitive urge to reconnect with my relatives in Seattle. Then it just hit me – I haven’t connected with my family here in over 10 years, so the idea just came – why not relocate to Seattle? It’s surrounded by water with lots of nature around, so why not consider it?

I spoke with my relatives, and they absolutely loved the idea. When I made that decision to move, everything just fell into place. I had no idea how I was going to make the move, but I created a plan and stuck with it. The money and resources just showed up to support this move. I easily found a place to stay with my family temporarily, which coincidentally happened to be in the exact kind of neighborhood that I described above.

I’ve never experienced anything like this in my life – making a major life decision like relocating and just following my gut instincts and intuition, and completely trusting that the path and plan will be revealed.  As the days progressed, I became more aware that Seattle offered exactly what I asked for. I’ve been blessed to meet so many people who are going out of their way to help me connect with the right people that could provide me great opportunities in my career, business and social life.

So what was the major lesson I learned from all of this? If you desire something so great, and especially if it’s truly aligned with your heart’s desire, then make a firm decision to just do it! Create a plan and follow through with it. When your intuition guides you, then just do it! You’ll know it’s intuition when it feels so good and right. Sure, I had my fears and reservations, but I went ahead and did it anyway.

So instead of waiting for 2 years, I got what I wanted in a few months, without even realizing it, until I took the time to reflect on it. I’m definitely looking forward to how all of this unfolds, and I will keep you posted on what transpires.

If you’ve done anything where you listened to your heart and gut instincts, and followed through with it, please share your stories in the comments below.

Competition or Collaboration? Which Brings Out the Best in You?
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I enjoyed my spinning class today, and felt really good burning those excess calories and getting a mad endorphin rush. The instructor did something very interesting today that got me thinking, and I love getting into my creative visualization zone while I’m having a great spin workout.

The instructor divided the class into two groups, and he wanted to see which group worked the hardest and pushed our limits. He definitely fostered a competitive environment between the two groups, although we knew it was all friendly, nothing too intense.

Then he said something that struck me – “Enjoy the competition, because it will bring out the best in you.” It struck me, because I remembered hearing this so many times as a kid and for most of my adulthood life.

While I wasn’t strong in sports, I found myself to be very competitive in the academic environment. I always pushed myself to get the best grades and get into a top tier University. After graduating, I pushed myself to get into international companies, strengthening my conditioning of striving to be the best and “cream the competition.” I was always in fierce competitive environments, but to me, this was the norm.

I noticed that while I was always pushing the barriers and striving to reach peak performance, I never felt satisfied in the moment. I was always chasing for the next big goal, hoping to feel that rush of satisfaction and being at the top. Was this what life was all about?

I held this mindset for so many years. Two years ago, I came across the book Think and Grow Rich by Napoleon Hill. In one of the chapters, he talked about the power of a Mastermind group, where individuals of like mind would gather together to come up with powerful ideas and concepts.

When great minds get together, they bring out the best in one another. So instead of competing with one another, they collaborated and exchanged ideas.

This was really the first time I heard of collaboration brought up in a business setting. Something felt really right when I read about this, so I decided to explore this a little further. I continued to read books of business thought leaders like Seth Godin and Jim Rohn who speak heavily about collaboration.

I also read many articles in SUCCESS magazine, where very successful entrepreneurs like Richard Branson and Tony Hsieh talked about the importance of collaboration, and how great minds coming together can bring out the best.

So are we experiencing a paradigm shift in business, where we are moving away from competition to collaboration? This got me deeply thinking about my current belief system. Intuitively, I feel collaboration is how businesses will operate in the new economy. But due to my conditioning, perhaps I’m still holding on to competition in my subconscious mind.

Am I ready to let go of the need for competition to bring out the best in me? Or can I trust that by collaborating with other great minds, I can achieve far more and bring out more of my inner power and potential?

One thing I learned is that while competition can bring out the best in me, competition is usually based out of fear – fear that I’m not good enough if I don’t get ahead of the other person. On the other hand, when I’m collaborating, I’m usually in a state of joy, excitement and passion. It’s far easier for me to get into a creative zone when I’m in these higher energetic states.

Do you believe competition and collaboration can coexist? Or do you believe in one over the other? What are your thoughts?

Are People Talking About This?
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Today’s guest columnist is Don Purdum, CEO of The Internet Conference. Have you ever wondered what the “Talking About This” really means on your Facebook Page? If so, read below and learn tips on how you can increase the number of people “Talking About This” on your Facebook page.

by Don Purdum

Over the last year Facebook has give fan page owners a tremendous amount of information to help page owners gauge the effectiveness of their fans engagement with them.

When we created our Facebook page we determined the one key metric we were going to look at was the “Talking About This”.

It is basically a measure of engagement. It is measured over 1 week and updated daily. If anyone interacts (likes, shares, comments, etc) with your page in some way they will be counted in this. The more “Talking About This” you have the more chances you have of interactions.

An average number I have seen for a solid level of engagement is roughly 10% of your Likes. If you can do better than this consistently then you are doing well.

I’m not saying that other metrics are not important. They are in helping determine if you’re reaching your target audience.

However, we felt this was the most important metric for two reasons:

  1. It is the only visible metric visible to the public.
  2. Engagement is more important to use than the size of our followers.

We knew if people were engaging us, then others would follow. Nothing is more devaluing to a Facebook Like page than seeing a high follow numbers, and yet very low or non-existent engagement.

There are sites out there that you can buy or network with for free followers to give an impression of a high following. However, those followers will never engage you, at least not genuinely. There may be rare exceptions, but I believe it will be very few and far between. When you do this, I believe you hurt your options of finding your true target audience that will want to engage you.

If you want your Facebook Like page to be a growing and thriving community, and if you want to turn existing fans into raving fans, engagement is the only way to do that. And Talking About This is a good measure of overall engagement.

How Do You Get More Engagement?

The best way is to just ask!

When you post an article, ask for your fans opinions. They want to share it with you, but sometimes they are not sure if you are encouraging that, unless you ask. It’s okay not to be the authority on everything. Let your audience be and they will respond in kind.

Here is an example of a post we used just recently:

“A lot of websites are moving towards logins that use social media vs a traditional login that requires a registration. Here is an interesting study. Which one is do you think your audience most prefers?”

It could have just been a statement and a link. Instead, we got some interaction. That is what you are after.

You might also ask your followers to “Share” your post.

Inserting a call-to-action will remind your audience to act, not just read. Inspire, encourage, and ask is my motto.

Finally, never let a post go unnoticed. When someone Likes or shares your post, be sure to reach out and acknowledge them. Use it as an opportunity to expand the conversation. And, don’t let it wait more than a few hours.

If you have additional thoughts or experiences, I would love to hear them. Please leave a comment below to help our readers.

4 Ways to Fuel Your Passion
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Fueling your passion is a great way to help you take that quantum leap towards achieving your goals and manifesting your desires. By being authentic and getting to know the real you, you’ll know exactly what you love to do and what brings you joy and excitement. And by maintaining these higher vibrations, you develop a sense of inner knowingness and clarity on the next steps, which will help you stay in the moment.

If you’re about to take that leap and go after very large goals and realize your grand vision, here are four things that will help you fuel your passion.

1) Passion should be tied to owning your own goals that are aligned with your heart’s desires. If you’re going to achieve a goal, make sure it’s your own goal, and not somebody else’s. Otherwise, you won’t feel like doing whatever it takes to achieve that goal. However, if it’s the goal you set for yourself, and especially if it’s aligned with your heart and soul essence, you will feel more compelled to take the necessary action to achieve those goals.

2) Passion is fueled when you take accountability for reaching your goals. Shared goals take people further than goals that are unshared. Make sure you have a mentor who shares your goals. Your mentor will have your best interest in heart and will invest the time to hold you accountable to your goal. If you are part of any mastermind group, brainstorm with your group  as many ideas as possible on how you can get closer to your goal.

3) You will feel the driving passion if your goal is noble or significant, or perhaps something greater than yourself. In other words, people will feel more passionate if their goal will affect other people in a positive way, such as helping others directly or indirectly reach their goals. These are the types of people who are driven by a greater purpose.

4) Passion is fuelled by fun. People sometimes forget that it’s OK to have fun while reaching your goals. We often feel stressed and under pressure to reach and achieve goals. However, take the pressure off and enjoy the tasks at hand that will get you to your goal. Why do the work if you’re not having fun in the first place? It should be enjoyable, and if you’re having fun while you’re working, you’ll continue to fuel that passion and get closer to your goal.

What is your passion? What are some of the ways you fuel your own passion? Please share in the comments below. Thanks!

The Real Purpose of Marketing
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Today’s guest post is from Don Purdum, CEO and Founder of The Internet Conference. Don talks about the shift of marketing in the new economy. We’re often bombarded with advertising that feels intrusive to us if we have no interest in that company’s products or services. We see this through TV and radio ads that are shoved down our throats. In this new economy, more companies will target their marketing efforts to people who have interest. These efforts often use digital media marketing techniques as social media and permission based email marketing.

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The Real Purpose of Marketing

Today, I want to talk about the real purpose of marketing.

The job of marketing is to grow the organization and introduce you to new customers. Whatever it takes, right?

The entire cost structure of marketing is built around interrupting people that is extremely expensive. But it doesn’t have to be any longer.

We can market in a very different way.

Are you still trying to reach the unreachable, those not seeking you out? One example is Super Bowl ads where company’s spend huge amounts of money reaching the unreachable.

Or, are you trying to target market and reach those who are searching for your product or service because they actually want to buy?

Are you available where they are searching for you because they want you?

Search engines like Google, websites, social media, etc.

If I want to find something, I can find it. The internet has changed our world. Magazines are getting smaller, newspapers thinner, TV ads are louder.

Instead, you can use a combination of your website, email and social media that is non-interruptive. They want your product or service and you’re not cramming it down their throat when they don’t want it.

Want to use video, use YouTube. Want to get your message out, try blogging. Do you have a quick message, send out a permission based email.

The message will work and the opportunities are out there, you just have to learn to think in the new marketing paradigm.

I’m really tired of the old forms of intrusive marketing. Frankly, it doesn’t make me want to buy a car, or anything else for that matter.

I’m tired of watching the local TV news only to get almost as much commercial time as news time. I couldn’t believe that last night the local tv station ran a segment for less than 45 seconds after coming back from a commercial break, only to have another commercial break that was longer than the segment. No wonder they are struggling financially. How annoying is that?

Lots of companies are still investing heavily in old forms of marketing. TV, radio, magazines, and newspapers just to name a few. They dabble in new media, but only to the degree it supports their old media marketing.

Many websites try to make money by using old advertising forms on their website. How many advertising banners on a website have you clicked lately?

Do you get frustrated or annoyed when you’re looking at something on a website and an ad drops down? Then, you lose your place, find it again, only for the ad to go back up and you experience it all over again. Ugh! So frustrating.

But there are some great companies out there that have not spent one dime in old marketing in any capacity.

What if you could have a direct connection between you and the consumer?

The internet gives you the option.

For example, have you ever heard of www.threadless.com. If not, you have now.

In his book, Meatball Sunday, Seth Godin talks about the achievements of this company. They were founded in 2001 in Chicago, IL and according to Godin they have seen their sales quadruple every year.

Threadless.com is a t-shirt printing company. Threadless does not take an old marketing approach. Never has. They don’t mass market, produce high numbers of shirts at a low cost, and they don’t advertise.

How did they do it?

They don’t design their shirts. Their customers do. Their customers don’t just buy, they design. They engage with and interact with the business.

Threadless holds design contests where the winners win cash and all kinds of unique prizes. The best part, all designs are available for purchase.

In the end, it’s a huge network of purchases, designers, and purchasers. How is that for a sales and production team!

When a prospect or customer contacts them, a real person reads, responds, and interacts with them. That is inbound, permission based marketing at its best.

Consider this, an inbound, permission based email is not just an expense (although it is an extremely low one), it’s also an opportunity for your organization to eliminate barriers and have a dialog with your prospects and customers.

Every day you are likely missing an opportunity to dialogue with a prospect. Every time you run an ad, billboard, get a visitor to your website, you miss an opportunity to engage in a conversation because your email isn’t accessible. Make your email accessible on all of your marketing. Don’t just use forms on your website, but under your staff also include the email address of the business owner or CEO, and key leadership people.

Don’t just ask people for permission to market to them, but give them permission to also talk to you. It will make a huge difference.

There is the distinction between old marketing and new. The old just told you what they want you to buy, the new marketing allows you to tell the company what you want to buy.

The power is no longer in the hands of the company, but instead it’s in the consumers.

So, the next time you redesign your website and copy, remember to start thinking like a customer, tell them your unique story, and offer them what they want to know or purchase. Do the same in email and on social media.

That’s the winning combination!

Don Purdum

CEO / Founder, The Internet Conference

Email: don@texstarweb.com

How to Convert Your Facebook Fans Into Paying Customers
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I just published an article in Social Media Today called How to Convert Your Facebook Fans Into Paying Customers. I’ve shared 4 tips on how you can win customers over after providing tremendous value to your audience.

1) Offer special promo codes to receive discount offers

2) Invite your customers to a webinar

3) Limited time offers

4) Capture their e-mail addresses

For more details on each tip, check out my full article on Social Media Today.

What other techniques have you used to convert your audience into customers? What other suggestions do you have? Please leave your comment below to help out our readers.

What is a Blog and How Do I Use It to Grow My Business?
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This week’s guest post is from Don Purdum, CEO and Founder of TexstarWeb.com. Don talks about the importance of incorporating a blog into your website, and offering value to your target audience. Read this article below for more tips.

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What is a Blog and How Do I Use It to Grow My Business?

Great question, I thought you would never ask! Just kidding. All joking aside, a number of you don’t really know or understand the difference between a website and a blog.

The answer is in how you use it, in my opinion.

A website is full of all kinds of relevant information about your product and service, and those products or services can help your customers and potential customers. It can be a marketing site, informational, educational, or ecommerce website where you’re selling products. However, in most cases it tends to be a one-way communication tool.

You get to talk to them, but they really don’t get to talk back to you.

Blogs are really a two-way communication tool between you and those interested in products or services and what you have to say about them.

Social Media

Blogs are tending to fall in the social media sphere because they are hybrids. Not quite a website, but not quite a full blown social media site either.

When you write a blog article, you can post it directly to your Facebook, Twitter, and LinkedIn pages. People can leave comments and feedback on your blog or social media pages. Because of this, your blog opens up to the web in ways that your website may not.

Your blog should be a part of your website. What I mean is don’t use a third party blogging platform like blogger.com, wordpress.com, etc. Not that those are bad, but they may not really help you build search engine traffic for your website. That’s a whole different conversation right there.

To make your blog a part of your website, install WordPress from www.wordpress.org onto your server and have the domain be www.yourdomain.com/blog. That way, you get credit for the blog instead of Google or WordPress, who doesn’t need it. You do! And, for business purposes it makes you more credible and respected if you’re attempting to monetize your blog and website.

How To’s

Blogs are tools that you get to write about your passions and interests, noteworthy news and information, and especially “How To’s”.

The key to a great blog is how does what you are writing help your readers?

“How To’s” do that.

For example, if you sell some kind of furniture, then write a how to brace a book shelf and caulk it into a wall so that it blends in and becomes part of the wall. I hope you get the point? There may not be a whole lot to say about a book shelf. But, there may be ways you can write about how to utilize a book and make it part of the decor that is practical, interesting, and relevant.

That’s giving value!

Value

Value is part of the blog game. The more value, i.e. practical ideas, suggestions, and how to’s, you can give away the larger your reader base will grow and the greater the opportunity you have to earn new and repeat business. And, use pictures and video as much as possible to help illustrate your points.

I admit value is an overused term. But it is a good term. With a fragile economy, you have to give people a reason to both trust you, and buy from you. Value is that reason. If you can give me a practical idea or tip that benefits me, why wouldn’t I buy from you?

Conclusion

So, there is the difference between a website and blog. Websites can be interactive, but they are still generally a one-way communication tool. Where blogs are a two-way communication tool whereby your readers can write comments back to you.

Of course, there are great similarities. They ought to share the same domain, and they may be in the same website theme and look similar. But their uses are very different.

On a final note, one of my favorite blogs comes from Southwest Airlines. They have a tremendous blog that anyone can emulate. Check it out at Nuts About Southwest.

Thanks for reading this blog entry!

If you would like more clarification, or if you have other ideas about blogging and how to use one, please leave us a comment.

Don

Don Purdum

CEO / Founder, The Internet Conference

Email: don@texstarweb.com

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About Don Purdum

Don has been in the business of web design, search engine optimization, and has specialized in social media for a combined seven years. He founded Texstar Web.com in July 2009 and The Internet Conference in November 2011.

His desire has always been to help businesses of all sizes reach their potential on the internet by educating, influencing, and building trust with each individual client and site visitor.

From the design and look of a website, to informing clients on how to use social media such as Twitter and Facebook to increase their reach, his business approach to innovation, creativity and web design results in meaningful and relevant online experiences for business and their customers.

Don understands the unique needs of small businesses, has the foresight for growing businesses, and knows what it takes to maintain or launch a brand, product, or service.

He has worked with companies as small as two employees up to fortune 1,000 companies.

Don is an avid blogger, serves on the Board of the Royse City Chamber of Commerce, a suburb east of Dallas, TX, and on the leadership team of his BNI group in Dallas, TX.